The most valuable employee you have is your website. The same is true for the direction of a website, just as it is for your team. When was the last time you made an impactful change to your web design in Tacoma? Are you able to grow your business without your website?
A Growth-Driven Design approach, or GDD, can be particularly useful in these situations. A GDD methodology is a web development and design method that strives to provide exceptional user experiences. Data-driven strategies are developed on the front end, followed by continuous assessments of real-time user data and improvements.
What is Growth Driven Design?
The growth-driven approach minimizes traditional risks associated with web design in Federal way and maintenance. Using real data and continuous learning and improvement, this systematic approach reduces the time to launch.
It is an approach by local web designers near me that:
- Streamlines the design process by eliminating guesswork
- Enhances the website continuously
- Reduces the time it takes to redesign a website by half
- Time-saving for your team
How can one use it in their Website Redesign?
Imagine an incremental approach that allows you to bite off as much as possible instead of redesigning your website with a website builder near me all at once (we call that the “big bang” approach).
With Growth Driven Design, your website is regularly improved monthly to improve its performance, enabling you to generate more visitors, leads, and sales-ready opportunities.
Using your website as an example, imagine changing the “look” within a few weeks and rewriting stale content with updated marketing and sales messages. Consider adding features one by one to give yourself time to think them through. You could optimize new page features designed to help educate your customers by adding, testing, and optimizing them. Consider what pages and content should appear on your homepage to maximize sales opportunities.
Also Read: How SEO Can Help Small Businesses Grow
What are the different Stages of Growth-Driven Design?
As businesses view their websites differently from what they used to, GDD websites take small changes to their interface and use continuous improvement strategies instead of a single deliverable that stays the same until the next redesign.
During website redesign near me, growth-driven design is implemented in three stages
Make sure that you understand your customer’s problems empathically to provide them with solutions to these problems.
Growth-Driven Design begins with the strategy phase. It is essential to develop a website that focuses on meeting the needs of your users by developing a clear, focused strategy. Losing revenues, wasting time, and increasing costs result from skipping the strategy stage. Plan your future activities to ensure they are aligned with driving real user value at the strategy stage.
- Plan for the future and outline your company’s goals for growth
- Get to where you want to be with the help of new or hidden digital pathways
Launch Pad is the second stage. During this stage, your site will look and perform better than it does now and go live. There is no such thing as a perfect website at this point; none is. By starting with high-impact areas defined at the strategy stage, we will launch the website, use them as a starting point, and then improve it steadily over time as real user data becomes available.
3. Continuous Improvement
The third is the Continuous Improvement stage in the Growth-Driven Design methodology. The new website has been launched and is currently accessed by real users, who will provide valuable feedback.
The data will give you a clear picture of what your users are interested in and what they are not to help you focus on areas that will provide users with value and impact your organization’s goals.
As part of the continuous improvement stage, organizations choose a key focus area depending on their goals, broken into quarterly themes.
Consult a Professional to Redesign your Website
The goal of a good GDD is to maintain the top priorities that were set during the strategy stage and maintain them in the actual launch. It can be challenging to learn how to implement GDD if you have no experience with it. Even so, Valor knows how to translate your online vision into reality and implement agile changes to keep your website relevant and on target.
As far as our website is concerned, Valor practices what it preaches. Our version informs our marketing and sales efforts of GDD in order to minimize risk, learn continuously, and improve. Our clients can expect the same from our website redesign services.
Over the years, all the clients we’ve worked with have helped us glean best practices and incorporate them into our planning process for website redesigns. By doing this, we can reduce the number of assumptions we need to make and strengthen our process.
With the help of this data, we have made several tools and templates available in our operating framework that allow us to quickly and efficiently create launchpad sites for our clients, reducing the cost of web design.
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In summary, Growth-Driven Design is an innovative approach that puts your users at the center of the development and website design near me process. Uses data to continuously improve your website to help you achieve your organization’s objectives.