The Power of Visual Storytelling

Ask Valor Minds

00:00 /

In this podcast episode, our guest Charles Cotugno will educate you on the incredible power of visual storytelling and its impact on various professions and industries. If you own a business and want to know why having professional pictures taken for your business or why professional headshots are important for your brand, then the art of storytelling, this video is for you.

We dive into how visual storytelling can elevate your brand and captivate your audience. From creating compelling professional headshots to producing stunning commercial photography, we discuss the techniques and strategies that will help you effectively tell your story through visuals.

Our Guest Charles with debunt these myths:

MYTH: Using a candid, selfie, or unprofessional photo for your professional profile and online presence is good enough.

MYTH: Professional headshots offer no ROI.

MYTH: Even if my headshot is bad, in the long run it won’t make a difference to my clients or whomever hires me.

Throughout the video, we showcase real-life examples and provide practical tips to enhance your storytelling skills. We also explore the role of photography in digital marketing and discuss how visuals can drive engagement and conversions.

Join us on this journey as we uncover the secrets of visual storytelling and learn how visual storytelling will take your business and brand to the next level. Don’t forget to follow to our channel for more informative and inspiring content!

Connect With charles:

Website: https://cotugnophoto.com/

https://cotugnophoto.com/seattle-headshots/

LinkedIn: https://www.linkedin.com/in/charlescotugno/ Instagram: https://www.instagram.com/ccheadshots/

Charles Bio: Charlie’s photography career began in the clubs of Boston in the late 1970s photographing local bands. Before long he was photographing major acts such as Crosby, Still, and Nash, Queen, Emerson Lake and Palmer, Jimmy Buffet, and more. In New York and Los Angeles, he continued to photograph bands, many who were performing on the same bill as he was with his own bands.

In 1999 while still at Microsoft, Charlie began his business, Charles Cotugno Photography, photographing families and seniors. He also founded the non-profit organization, Stories of Autism, which organized 250 photographers throughout the U.S. to create fine art portraits and collect the stories of people in their communities living with autism.

After leaving Microsoft in 2014, Charlie turned his efforts full time to his photography business, transitioning into commercial photography. In 2018, he was diagnosed with Meniere’s Disease, causing fluid to gather in the inner and trigger bouts of severe vertigo. Unable to predict when these attacks would occur, he was forced to change his business model to one that didn’t include travel and large budgets. In 2022, he rebranded as a headshot photographer, opened a studio in the SoDo neighborhood of Seattle. In the time since, Charlie has become one of the most sought-after headshot photographers in the Seattle area and his business has never been better. Fortunately, his Meniere’s Disease has been in remission for the last twelve months.

Shout out to the business that make our podcast a success:

A Advanced Services Located in Auburn WA https://aadvancedservices.com/

Fuse networks Located in Tukwila, WA https://www.fusenetworks.com/

Marky Boy Productions Located in Seattle, WA https://www.markyboyproductions.com/

See What People Say About Us

Excellent

Valor Marketing LLC

5.0

Based on 23 reviews

See all reviews

review us on

Shaun Moles

I have recently launched the 2nd website for my business using Valor Marketting. Both times Joe and his team has produced a high quality site and marketing advice for my business. I have appreciated the personal touch they provide and the support they have given my business. I get constant calls trying to sell me on using other marketing services but i will continue to use only Valor Marketing. Their service is always appreciated!

Response from the owner: Thank you for the review Shaun!

Jason Marien

Happy with the process and the result from Joe and his team. Would recommend.

Response from the owner: Jason,Thank you for hiring our marketing agency to rebuild your website so that it reflects your business and how you help your community. We look forward to partnering with you on your makreting to help your business grow and reach your goals!

corwin wegner

Thanks Nick for all the great service. IF you're in the market for a new or better website give them a shot you won't be disappointed.

Response from the owner: Cory, thank you for the amazing review and the great recommendation for anyone who needs web design services. We look forward to our continued partnership and helping you grow your business.

Jordan Little

They saved us from our old marketing company. We are reaching more people than we could have hoped for and our online profiles are something we're proud of now.

Response from the owner: Jordan,Thank you for the amazing review and kind words. We are happy we could maximize your Google Business Profile to esnure you get the best ROI. We are enjoying partnering with you to help grow your business.

Steven McCoy

The Valor Marketing Team is top notch. Their ability to identify, fix, improve and implement marketing strategies is the best I have seen in my 25+ years leading large, medium and small sized businesses. Thank you for helping our business continue to flourish in these difficult economic conditions.

Response from the owner: Thank you Steve for entrusting Valor Marketing with running your Google Ads campaigns to produce high quality leads. We are ecstatic to hear of your success and appreciate your business whole heartedly.

David Scott

Joe and his crew made this website design amazing and simple for us. We provided a few things for them to build the site from and they took off from there. Amazing work from these guys. Highly recommend getting your website designed by these guys.

Response from the owner: David,Thank you for your trust in our marketing company to rebuild your website to represent your company and showcase the different water treatment services you offer for homes and businesses. We enjoyed working together with for your website development. Thank you for your trust!

Brooke Yool

Nick and Joe at Valor are professional and timely. Moreover, they seek to understand the needs of your industry so that their plan provides the best marketing solution for all involved. They also have utmost patience for people like me -- big question-askers. :) If you are seeking an innovative marketing solution for your business, do not hesitate to reach out to Valor for a consultation!

Response from the owner: Brooke,Thank you for taking the time to share your experience. We're glad to hear that Nick and Joe were patient and understanding. We strive to create a welcoming and supportive environment for all of our clients. we can already see great results in the marketing!

James Stiksma

Incredible experience with these guys. Joe, Mick and Josh have been amazing to work with. They are incredible communicators, super responsive with any questions or ideas I had, and are incredibly talented at wha they do. I look forward to continuing working together

Response from the owner: Wow James, that you for the amazing review and kind words about your experience working with our team for your website development. We would be happy to help you with any seo or other digital marketing to help your company.

Sheila Taylor

I have an awesome website thanks to Joe Zeman and the Valor Marketing LLC team! I am so happy with their work and skills, and it has brought me an increase in clients. Thanks Valor Marketing!

Response from the owner: Sheila, WOW! Thanks for the amazing review and for working with us for your website build project. It turned out AMAZING and we're thankful to have worked together with you on your website.