Stop Being Invisible: Discover the Authority Marketing Framework that’s transforming B2B SaaS. Join Frank Husman as he reveals how to become the go-to expert in your industry and never worry about new business again. Learn why traditional lead generation falls short and how demand generation can skyrocket your success. Uncover the power of thought leadership, with insights on:
• Creating content that resonates with your audience
• Leveraging LinkedIn for B2B growth
• Building trust through authentic communication
• Repurposing video content for maximum impact
Whether you’re a SaaS founder, B2B entrepreneur, or small business owner, this episode is packed with actionable strategies to elevate your brand and attract clients. Don’t miss Frank’s expert advice on personal branding, content creation, and establishing yourself as an industry authority. #AuthorityMarketing #PersonalBranding #B2BSales #SaaSMarketing #ThoughtLeadership #saas #saasmarketing #leadgeneration #b2bsales #contentmarketing
CHAPTERS:
00:00 – Intro
01:40 – Who is Frank Husmann
04:04 – Entrepreneurial Lessons Learned
04:56 – Best Advice for Entrepreneurs
06:09 – Importance of Marketing
07:40 – Motivational Quote of the Day
08:47 – Did You Know Segment
09:21 – Myth: Focus Only on Leads
12:05 – Becoming an Authority in Your Industry
15:09 – Branding and Authority
18:19 – Raw vs. Edited Footage
20:10 – Mistakes in Authority Marketing
21:45 – Everyday Entrepreneurs as Authorities
24:48 – Creating Authority in Your Industry
27:05 – Hiring an Agency for Authority Marketing
29:10 – Using Transcriptions for Content
32:17 – Dangers of AI in Content Creation
33:44 – Contacting Frank Husmann
Who is Frank Husmann:
As a former SaaS founder, I know the challenges and pitfalls all too well. With my experience in B2B marketing and sales, I am happy to help you grow your business. Frank is the founder at Maxiality where they transform B2B companies into the #1 choice in their industry so they consistently generate opportunities, shorten their sales cycle, and lower their acquisition costs.
Reaching out to prospects is difficult, especially when selling high-ticket B2B services. Because the sales cycles are long, and the buying committee is large. And as a former SaaS founder, I know how hard this can be.
The result is that you’re constantly worrying about finding new clients, spending a lot of your budget on marketing, cold calling, and trying to convert leads into sales. And you are struggling with how to communicate your ACTUAL value.
Now, imagine your brand is seen as the ONLY CHOICE in your industry. Because you are the AUTHORITY in your market. And sales doesn’t feel like selling, but more like having casual chats with prospects.
Potential clients find YOU instead of you chasing THEM. And your only worry is how to support all that DEMAND. You are in control. And YOU select which prospects you want to work with.
We implement Authority Marketing by:
● Leveraging the founders’ expertise and insights by interviewing them
● Creating multi-channel content based on those interviews and a solid content strategy
● Building trust and credibility with the ideal target audience
● Generating demand and driving growth
This will consistently:
● GENERATE OPPORTUNITIES
● SHORTEN SALES CYCLES
● LOWER ACQUISITION COSTS
Are you serious about becoming the #1 choice in your industry? Connect With Frank:
Website: https://maxiality.com
LinkedIn: https://www.linkedin.com/in/zinspiratie/?originalSubdomain=nl
Shout Out to our Podcast Sponsors:
A Advanced Services https://aadvancedservices.com/
Fuse Networks https://www.fusenetworks.com/
Warrior Injury Law https://warriorinjurylaw.com/#!
Markyboy Productions https://www.markyboyproductions.com/
Valor Marketing LLC https://valormarketingllc.com/
