Learn How To Maximize A Google Local Services Ads Campaign Â
As part of ongoing efforts to optimize a Google LSA Ad Campaign and ensure the campaign meets Google’s standards, we will share the steps you can take to maximize your campaign’s performance to deliver the best possible results.. It is crucial that you stay up-to-date with what Google is looking for in order to achieve your desired results.
Key Action Step:Â Â
When you notice a campaign underperforming, or you feel you should be receiving more leads, it is imperative that you reach out to Google LSA Support promptly. We recommend checking the campaign status at least weekly or bi-weekly to stay on top of any issues that may arise.
Contact Information for LSA Support:Â Â
Phone Number: 1-833-272-1444
By taking better responsibility for your campaign’s performance and addressing any concerns with LSA Support in a timely manner, you can work with their support to ensure successful outcomes for our advertising efforts.
Here are the categories your business could be represented under. Here is the link to learn more about Local Service Ads https://ads.google.com/intl/en_us/home/local-services-ads/Â
Make sure you check the list for any added services that Google adds:
Home
Appliance repair
Carpenter
Carpet cleaning
Countertop pro
Drain expert
Electrician
Fencing pro
Flooring pro
Foundations pro
Garage door
General contractor
Handyman
Home inspector
Home insulation
Home security
Home theater
House cleaning
HVAC
Junk removal
Landscaper
Lawn care
Locksmith
Moving services
Painter
Pest control
Plumber
Pool cleaning
Pool contractor
Roofing
Sewage system
Siding pro
Snow removal
Tree services
Water damage restoration
Window cleaning
Window repair
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Business
Bankruptcy lawyer
Business lawyer
Contract lawyer
Criminal lawyer
Disability lawyer
DUI lawyer
Estate lawyer
Family lawyer
Financial planner
Immigration lawyer
IP lawyer
Labor lawyer
Litigation lawyer
Malpractice lawyer
Personal injury lawyer
Real Estate Agent
Real estate lawyer
Tax lawyer
Tax specialist
Traffic lawyer
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Health
Allergist
Chiropractor
Dentist
Dermatologist
Dietitian
Ophthalmologist
Optometrist
Orthodontist
Physical therapist
Podiatrist
Primary care
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Learning
Beauty school
Dance instructor
Driving instructor
Language instructor
Massage school
Preschool
Tutor
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Care
Animal shelter/rescue
Child care
Funeral home
Pet adoption
Pet boarding
Pet grooming
Pet training
Veterinarian
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Wellness
Acupuncturist
First aid training
Personal trainer
Weight loss center
Yoga studio
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Beauty
Barber shops
Hair removal
Hair salon
Nail salon
Piercing studio
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Automotive
Auto body shop
Auto repair shop
Car wash and detailing
Tire shop
Towing
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Here are some of the suggestions that  Google’s LSA  Support has given our team over the past 6 months that you too can implement in your campaign:
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1. How quickly calls or messages are answered and not missed.  If calls are missed or messages are not replied to, it counts against your profile “quality score”.  It is important that all calls or messages are answered.
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2. Coverage area needs to have cities listed first (especially for the near me searches) and then add in zip codes that aren’t coming up as a city.
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3. Pictures need to be added each week.  1-3 new images each week of work being done is what Google is looking for.  Images cannot have phone numbers in them, so if a vehicle has a number, don’t add it.  A business logo needs to be added to the images under Profile.
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4. Calls and messages need to be monitored, listened to, and notes taken.  Then they have to be marked Booked if scheduled or archived if not converted.  Once a job is completed, come back in the specific lead and change it from booked to completed and make sure to fill out the fields.
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5. Number of reviews compared to the other companies: once a job is changed to completed, a review request needs to be sent (which is in each lead note).  Once a customer leaves a review, it could take up to 2 weeks to be posted.  Reviews left on the LSA profile are “Google verified” reviews.  Downside is that reviews left on your LSA profile, will not be shared onto your Google Business profile.  But this is a factor in the “quality score” of the profile.
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6. Ad Schedule: This should be as close to the hours listed on their website and GMB profile.  I have been able to fudge the hours a little to 4-5 hours past the “office hours” listed on a website
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7.  Business Info needs to be updated, and you can only have 6 boxes checked from the Business Bio section.
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8. Messages: if the number listed can receive text messages, make sure it is turned on.  Also take a look to ensure your business email is listed on the account for email messages.  When you call support, you can ask to make sure the email leads are being sent to the correct email.
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In conclusion,
Setting up and managing Google Local Service Ads (LSAs) can be a game-changer for your business, but it’s important to follow certain steps to maximize their effectiveness. Answering calls and messages quickly, ensuring your coverage area is accurate, adding fresh pictures weekly, monitoring calls and messages, generating reviews, matching your ad schedule with business hours, completing your business info, and turning on messages for text and email are all crucial components of a successful LSA strategy.
By following these important steps, you can increase your visibility and credibility with potential customers, leading to more business opportunities. Remember, consistency is key when it comes to managing your LSAs effectively. If you feel overwhelmed or unsure about managing these tasks on your own, don’t hesitate to reach out for help. Give us a call at 425-470-3702 or send us an email to [email protected] if you need assistance with setting up and managing your Google LSA Ads Campaign – we’re here to support you every step of the way!
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