Secrets to Creating Ads People Watch and Listen To

Ask Valor Minds

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Discover how strategic marketing can fuel entrepreneurial success in this insightful episode of the Ask Valor Masterminds podcast! Join us as we explore the power of local brand advertising with TV & Radio Ads, community trust, and innovative strategies to help businesses thrive in competitive markets.

In this video, you’ll learn:

Why marketing is the backbone of every successful business.
The importance of creating scroll-stopping content to capture attention.
Key entrepreneurial lessons from Dan Lawrie, founder of WatchMaker Marketing, including celebrating small wins and navigating challenges.
How top-of-mind awareness through brand advertising sets businesses apart.
Practical advice for leveraging media buying, campaign optimization, and strategy development.

From personal stories of overcoming the odds during the pandemic to actionable tips on standing out in the crowded local market, this episode has something for every entrepreneur striving for success. Whether you’re a seasoned business owner or just starting your journey, these insights can help you connect with your audience and build a recognizable brand.

Ready to take your business to the next level? Watch now and explore how marketing can transform your entrepreneurial journey!

CHAPTERS:

00:00 – Intro

01:49 – Who is Dan Lawrie

04:12 – Early Entrepreneurial Lessons

09:17 – Quote of the Day: Advanced Services

10:49 – Benefits of Watchmaker Marketing

14:41 – Advertising Myths vs. Truths

15:22 – Interactive Media Strategies

17:26 – Importance of Social Media

20:18 – AI and Competitive Advantage

22:46 – Need for Marketing Agencies

23:50 – Local Business Best Practices

30:10 – Advertising Pitfalls to Avoid

32:40 – Industries Where Radio and TV Fail

33:40 – Understanding Seasonality in Marketing

36:06 – Contacting Dan Lawrie

36:30 – Outro

Enjoying the episode? Leave a comment below and let us know your biggest takeaway! Subscribe for more expert interviews.

A Little About Dan:

Owner, Watchmaker LLC, established 2022

Watchmaker was created with a goal to reimagine the outdated and underserved world of local advertising

Through disruptive creative and meticulous media placement

With an audacious goal to stand out from a crowded field, make every impression impactful

And- taking it one step further- to get people talking

By making ads people want to watch instead ads they feel forced to watch

We don’t make watches, we make watchers

Shout out to our #sponsors

A Advanced Services https://aadvancedservices.com/

Fuse Networks https://www.fusenetworks.com/

Warrior Injury Law https://warriorinjurylaw.com/

Markyboy Productions https://www.markyboyproductions.com/

Valor Marketing LLC https://valormarketingllc.com/

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Katherine Kingsmore

I can't thank Nick and his team at Valor Marketing enough! They made the entire process of launching our website smooth and effortless. Nick took the time to meet with us multiple times to discuss all the details for the site and help us set up our Google reviews. I wholeheartedly recommend them for any web development needs for any business. Plus, our new website looks fantastic!

Response from the owner: Katherine, thank you for taking the time out of your day to leave us a review. We look forward to supporting your website and showing how, even after a website goes live, we are still there to support you and help grow your business. Thank you for giving us the opportunity to build your website!

S & S Roofing

Valor Marketing created a new website for our business and took over our company’s marketing, making the entire process smooth from start to finish. Any questions or concerns we had were addressed promptly and professionally. They handled the entire transition from our previous company, which made things so easy for us. I’m very impressed with the team at Valor Marketing and would highly recommend reaching out to them if you need a new website or SEO/marketing services. Thank you, Valor Marketing, for the outstanding job!

Response from the owner: S&S Roofing, we appreciate you taking the time out of your schedule to leave us a review like this. The opportunity to work with a brand like yours that is so recognizable in the North end of the Puget Sound means a lot to us!

John Cannon

Response from the owner: Thank you for the review! Anytime someone takes time out of their day to leave us a review, it is appreciated!

jami

Response from the owner: Thank you Jami and the S&S Roofing team for working with Valor Marketing to develop your new custom website with industry leading features and aggressive marketing plan. We look forward to continued work with your team

Aptitude Mechanical

It was great working with Joe and his team. Very knowledgeable and informative. Definitely recommend.

Response from the owner: It was great working with your HVAC company to build a website that represents your company.

Skylar Burdick

Nick with Valor is very helpful and extremely easy to work with. I would recommend Valor Marketing to anyone looking for marketing services.

Response from the owner: Skylar-Thank you so much for the kind words and choosing to work with Valor Marketing for your website rebuild

Danan Norwood

Valor Marketing did a excellent job on recreating aNew website for our business. They were referred to us by a good friend of mine. I spoke with Mick the owner, who then put me in the hands of his lead. Whose name is Nick. From the start I felt comfortable, confident and pleased with our choice to allow Valor Marketing to recreate our website. Nick listened to my vision, gave me useful input and we were off and running. Nick then wanted to meet in person or by zoom so we could pick the proper format for our business. From then on the communication continued to be excellent, and helpful in making the additions and corrections to the build of my website. The website was completed, I shared it with many clients and friends asking there option. I received nothing but excellent feedback about our website.We are now live and I feel confident about sharing my site to potential new customers. I highly recommend using Valor Marketing to help create your website to help represent who you are as aCompany. I give them a 5 star review and I highly recommend them. Thank youDanan NorwoodAllareawindowcleaning.com

Response from the owner: Danan-Thank you sir for the amazing review, you have been a pleasure to work with. Thank you for choosing Valor Marketing to rebuild your website and prepare you for expansion and growth to meet the demand of your amazing clients.

Peter Barnhart

I am so glad we went with Valor Marketing. They made the process of updating our website so easy! Highly recommend them!

Response from the owner: Thank you Peter for the great review and trusting Valor Marketing to build you a new website and help with the future growth of your business

Joshua Richards

Working with Joe Zeman and Valor marketing has been great! We enjoy our partnership and appreciate the hard work Joe and his team put into marketing our business. Anyone looking for a partner in there marketing should talk with Valor.

Response from the owner: Joshua,Thank you for the kind words about your experience with Joe and our marketing company. We really appreciate the partnership and looking forward to watching your landscape company grow.

April Wyers

Joe is on it. He knows his stuff and we will do business with him for years to come.

Response from the owner: April,Thank you for choosing to partner with our team for your website build. We have enjoyed working togther on this project and getting your Google Ads campaign and other search engine marketing campaigns going. It has been our pleasure getting to know you and your company.