Google Business Profile Optimization
You can get more business for FREE! Let’s us help you make sure that you have claimed your Google listing.

Claim your Google My Business Listing! 

Sometimes, when we are meeting with new prospective clients who own their own business, one of the first things we find out, is that business owners have not claimed their Google Business listing! 

If you get overwhelmed, that’s okay.

Remember, we are here to help as well.

If you need help, just fill out our Contact Us form, or you can reach out to Joe Zeman directly via email at [email protected]. We will assist you for free!

For us at Valor, this is absolutely jaw droppingly frustrating …… because it is FREE! You can get more business for FREE! Google doesn’t ask you for a dime to do this. Now, there are some limitations to how much business this form of marketing can bring to your phone or front door, but that is a more in depth subject that we can tackle later. For now, let’s just make sure that you have claimed your Google listing or are fully taking advantage of this amazing marketing tool. Here are some simple steps that you can follow to claim your listing:

Steps for claiming your Google My Business Listing
Shift to Google Business Profiles

Google’s AI Mode is fundamentally changing how consumers access business information by prioritizing Google Business Profiles over traditional websites. When a user searches for a local service, they are now directed to a Google Business Profile via Google AI Mode, which offers a streamlined view of essential details such as contact information, operating hours, and customer reviews. This change means that businesses need to focus more on maintaining a comprehensive and engaging Google Business Profile to attract and retain customers. This shift reduces the need for consumers to navigate through multiple web pages, making it quicker and easier for them to find the information they need. It also offers businesses an opportunity to present their most relevant and up-to-date content directly to potential customers, thereby improving the user experience and increasing the likelihood of consumer engagement. As a result, a well-maintained Google Business Profile becomes a critical tool for businesses aiming to succeed in this new search environment. You MUST maintain your Google Business Profile in a complete format to stay relevant to Google AI searches. We cannot understate enough – A COMPLETE GOOGLE BUSINESS PROFILE.

Importance of An Active Google Business Profile

Maintaining an active Google Business Profile is crucial in today’s AI-driven search environment. Consistently posting engaging content, such as images, videos, and blogs, can capture and retain consumer interest. More importantly, (yes, even more important than your customer’s engagement), Google AI needs to view your Google Business Profile as more relevant and authoritative than your competitor’s Google Business Profiles and their websites! An updated and complete profile reflects a business’s commitment to transparency and customer engagement. Ensuring that all sections of your profile are filled out accurately helps consumers make informed decisions. Regular updates to your profile not only provide essential information but also signal to Google that your business is active and reliable. Engaging with customer reviews and using industry-relevant keywords can further enhance your profile’s visibility in AI search results. By focusing on these elements, businesses can improve their chances of attracting and retaining customers in this evolving digital landscape.

Reviews Management Only:

Sending Review requests with reviews pre-written that includes keywords for a consumer to leave on your behalf, replying to reviews with keywords you want to rank for in the maps to 4 & 5 star reviews, leave 1-3 Star reviews for you to reply to, report 1 star reviews. Only $200 Per month

DO

  1. Claim your listing!
  2. OWN your listing. (Read “DO NOT’s” for more detail)
  3. Make sure your listing is linked from your website.
  4. Also make sure to correctly classify your business (for example if you are a lawyer, what type of law do you specialize in?)
  5. Add a business description on your Google business page (if you have a website, it may be easier to copy your introductory paragraph on your home page).  Tell people who you are, what you offer, what makes you different from your competitors.
  6. Encourage customers to leave reviews for you on your Google Business Listing.
  7. Upload high quality images of your business or product.

DO NOT

  1. Give control over your Google My Business listing to other companies! (like phone book companies)
  2. Don’t pay for services that claim to handle this listing for you! DON’T DO IT – no matter how good they sound. This is insane and businesses regularly pay massive amounts of money (sometimes every month) for a service that takes 20 minutes to handle.
  3. Don’t ignore your listing. Log in to your Google My Business listing portal every 6 months or so just to make sure that everything is up to date.

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